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What You’ll Learn:
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FOUNDER Sales Methodology: What discovery questions to ask to uncover key information to close deals
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Basic product positioning: Unique differentiation that speaks to who cares the most about your unique features
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Creating a sales narrative: Compelling sales story prospects deeply resonate with
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Crafting your demo: Structuring and flow of what to show and why
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Running effective sales calls: Call blueprints that lead to next steps
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Building your minimum viable sales process: Pulling everything together into a basic playbook you can repeat
Ways to learn sales:
DIY Learning
Access to community, courses, resources, webinars, office hours, and peer support for founders who like to learn and implement on their own.
Group Coaching
Access to peer support, learn from other founders, while getting guided help from an expert for founders who want to dip their toes into coaching.
1:1 Coaching Lite
Coaching process and mindset, call reviews, and deal support for founders who want help implementing their sales process.
1:1 Coaching Full
Dedicated support with lots of call + deal coaching for founders who are growing, have lots of deal flow, and want to move fast.
Pricing and Packages
Community + Courses
17$Every monthSelf-paced courses for learning the FOUNDER Operating System- 7-day free trial
- Courses
- Ebooks
- Detailed How-tos
- Webinars
- AMAs
- Discussion Groups
- Feedback Channels
Group Coaching for Early Stage
500$Every monthLearning how to do sales for the first time, with other founders- Monthly Recurring in USD
- Includes Community + Courses
- Two 90-minute group coaching sessions
- Access to email
- Learn basic selling techniques
- Learn frameworks that scale
- Discuss live deals and sales calls
- 4-6 founders per group
1:1 Coaching for Finding PMF
1,500$Every monthFor early-stage founders doing sales themselves that need extra support- Monthly Recurring in USD
- Includes Community + Courses
- Weekly 60-minute Coaching Call
- 1:1 dedicated support
- Access to email
- Learn discovery frameworks
- Learn basic sales skills
- Implement your first sales process
- Craft your perfect demo
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What is SalesMVP Lab?SalesMVP Lab is a coaching membership for early-stage founders of SaaS startups looking to learn how to do sales well. It includes learning about sales through resources, courses, frameworks, and webinars, and implementation support through group or 1:1 coaching.
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What are the core components of the SalesMVP Lab memberships?Each membership includes coaching (either office hours, group, or 1:1), access to a community of founders, webinars, courses, and resources. 1:1 coaching also includes deal reviews, call reviews, and tailored help with learning how to prospect.
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What does the DIY/community membership include?The community-only membership includes open office hours that you share with other community members. It also has access to peer channels where you can share progress and ask for feedback. You have full access to webinars, courses, and other helpful resources, all for USD $17/mth + 7-day free trial.
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What kind of support can I expect from the community?You get access to office hours to ask questions, peer discussion channels, and can use DMs.
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What is the difference between community membership and coaching packages?The community membership has limited access to help and support. You can join open office hours and ask questions, but share that time with other founders. Coaching you get dedicated support and help going through your deals, challenges, prospecting, etc. 1:1 coaching also includes call reviews.
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What are the types of coaching packages available?You have access to either group or 1:1 coaching. Group coaching happens in small groups of 3-5 founders learning about sales together. Get feedback from your peers, moderated by a SalesMVP Lab admin. 1:1 coaching has dedicated support that includes deal coaching, mindset coaching, accountability setting, and call reviews.
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What is the primary benefit of joining the community versus opting for coaching?Not everyone is ready to commit to coaching. Sometimes improving your baseline knowledge of sales, with some access to ask questions is enough to get you in the right direction. It's a way to test the content before committing to a coaching relationship.
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Can I upgrade from community membership to a coaching package?Yes, members can upgrade to a coaching package at any time to receive more personalized support.
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Can I cancel my membership at any time?Yes - there are no contracts or long-term commitments. Coaching needs to be the right fit for you, so you're not locked into long-term expensive agreements with an ineffective coach.
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How do I know if I need a coaching package?Coaching is best for folks who want faster results and need help busting through mindset struggles. You can learn sales on your own with the community membership, but for those who want feedback and iteration on their implementation usually go with a coaching package.
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What kind of results can I expect from the coaching packages?Coaching clients often see significant improvements in their sales processes, confidence in sales interactions, and revenue growth within a few months of starting.
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What should I do if I'm about to hire a sales rep/team?If you are truly past founder-led sales and ready to build your sales team, reach out. I have custom-scope packages that help founders transition from founder-led sales to sales team. We go through your sales process together to productize the components, develop onboarding/learning plans for reps, develop hiring profiles, review sales management rhythms, sketch out performance dashboards, etc. If you want help onboarding/coaching your sales reps, there are add-ons for that as well.
What others are saying:
I would definitely recommend SalesMVP Lab to any technical founder that doesn’t know how to do sales. I was struggling to benchmark against industry standards and felt scared of the sales process. I thought sales was manipulative and cheesy. SalesMVP Lab made me realize that sales done well is not only helpful to the business, but also to customers. Through a series of exercises, we were able to outline a roadmap for our sales process, create structure, and feel more confident with how we do sales.
- Andrew Goldis, Founder @ Currents.dev
The TL;DR version is that I feel I have guidance and support from an expert, with advice and encouragement from the community - and the benefit of all this is that I have confidence I am moving our sales process in the right direction.
- Co-Founder & CEO, Sitebulb
Our main challenge was closing more business. We had some inklings that we might need to move to a sales-assisted or sales-led model. Both being technical founders had very little experience with that. This engagement has changed the trajectory of our company in a positive way. We closed an amazing, huge logo and we grew revenue by 37% in four months.
– Kareem Mayan, Co-Founder @ Savio.io
1:1 Coaching for Finding PMF
1,500
Every month
For early-stage founders doing sales themselves that need extra support
Valid until canceled
Monthly Recurring in USD
Includes Community + Courses
Weekly 60-minute Coaching Call
1:1 dedicated support
Access to email
Learn discovery frameworks
Learn basic sales skills
Implement your first sales process
Craft your perfect demo
Community + Courses
17
Every month
Self-paced courses for learning the FOUNDER Operating System
Valid until canceled
7-day free trial
Courses
Ebooks
Detailed How-tos
Webinars
AMAs
Discussion Groups
Feedback Channels
Group Coaching for Early Stage
500
Every month
Learning how to do sales for the first time, with other founders
Valid until canceled
Monthly Recurring in USD
Includes Community + Courses
Two 90-minute group coaching sessions
Access to email
Learn basic selling techniques
Learn frameworks that scale
Discuss live deals and sales calls
4-6 founders per group