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founder-led sales process pattern 3

Learn basic sales skills. Implement a process you can follow. Connect with your peers. Get rid of sales anxiety.

Sales Coaching + Community

For Engineers, Devs, and Technical Founders

You know your sales process could be better - but you don’t know how to fix it.

  • You’re not sure what steps you should take in your process

  • You’re not sure how you should structure your sales calls

  • You’re not sure how to gain confidence in your selling skills



We teach you how to launch a complete selling system that gives you confidence as you're just learning sales



Get dedicated support for live deals

Stop googling how to run your sales cycles. Gain confidence that you’re doing the right things with a 1:1 sales coach.


Determine exactly what steps to take

Don’t stress over losing large deals. Gain repeatability in your sales cycles with a minimum viable sales process.


Develop the right skills for sales calls

No more wondering if your calls are effective. Gain structure with discovery frameworks, scripts, and questioning techniques.

founder-led sales process pattern 2
Launch your sales process, confidently.

I would definitely recommend SalesMVP Lab to any technical founder that doesn’t know how to do sales. I was struggling to benchmark against industry standards and felt scared of the sales process. I thought sales was manipulative and cheesy. SalesMVP Lab made me realize that sales done well is not only helpful to the business, but also to customers. Through a series of exercises, we were able to outline a roadmap for our sales process, create structure, and feel more confident with how we do sales.

Andrew Goldis

Founder & CEO,


Our main challenge was closing more business. We had some inklings that we might need to move to a sales-assisted or sales-led model. Both being technical founders had very little experience with that. This engagement has changed the trajectory of our company in a positive way. We closed an amazing, huge logo and we grew revenue by 37% in four months.

Kareem Mayan


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