What is the primary goal of sales coaching?
Sales coaching plays a crucial role in the success of any business, especially for technical founders at early-stage B2B SaaS startups....
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Daniel Hebert
- Mar 1
- 9 min
Should I get a sales coach?
So you're a technical founder at an early-stage B2B SaaS startup, and you're wondering whether you should get a sales coach. Well, let's...
50
Daniel Hebert
- Mar 1
- 11 min
What are the 8 stages of the sales process?
Running a successful startup in the highly competitive B2B SaaS industry is no easy feat. As a technical founder, you possess the...
810
Daniel Hebert
- Feb 9
- 8 min
What is the SaaS sales process in B2B?
In the rapidly evolving world of B2B software, understanding the SaaS sales process is crucial for the success of technical founders at...
60
Daniel Hebert
- Feb 9
- 11 min
How to do Sales as a Founder?
Running a successful startup is no small feat. As a technical founder of an early-stage B2B SaaS startup, you are likely faced with a...
470
Daniel Hebert
- Feb 4
- 4 min
Founder-Led Sales Case Study: From $30k to $70k+ MRR for Currents.dev
tldr; Currents is a parallel CI testing tool for Cypress and Playwright They struggled with closing larger deals and lacked confidence in...
780
Daniel Hebert
- Dec 29, 2023
- 4 min
Time to Value: Founder-Led Sales Explained
In the world of Software as a Service (SaaS), the term 'Time to Value' (TTV) is a critical metric that measures the period it takes for a...
430
Daniel Hebert
- Dec 29, 2023
- 5 min
Cash Burn Rate: Founder-Led Sales Explained
The term 'Cash Burn Rate' is a critical metric in the world of startups, particularly in the Software as a Service (SaaS) industry. It...
190
Daniel Hebert
- Dec 29, 2023
- 5 min
Average Revenue Per Account (ARPA): Founder-Led Sales Explained
In the world of Software as a Service (SaaS), understanding and tracking key metrics is essential for the growth and success of a...
140
Daniel Hebert
- Dec 29, 2023
- 5 min
Average Contract Value (ACV): Founder-Led Sales Explained
In the world of Software as a Service (SaaS), there are a plethora of metrics and terms that are essential to understand. One such term...
890
Daniel Hebert
- Dec 29, 2023
- 4 min
Lead Velocity Rate (LVR): Founder-Led Sales Explained
The Lead Velocity Rate (LVR) is a critical metric for any early-stage startup, especially those where the founders are building their...
110
Daniel Hebert
- Dec 29, 2023
- 5 min
Marketing Qualified Lead (MQL): Founder-Led Sales Explained
In the world of Software as a Service (SaaS), the term 'Marketing Qualified Lead (MQL)' is a critical concept that every founder must...
50
Daniel Hebert
- Dec 29, 2023
- 6 min
LTV vs. CAC: Founder-Led Sales Explained
In the realm of Software as a Service (SaaS) metrics, two terms that often come up are Lifetime Value (LTV) and Customer Acquisition Cost...
130
Daniel Hebert
- Dec 29, 2023
- 4 min
Customer Acquisition Cost (CAC): Founder-Led Sales Explained
In the world of Software as a Service (SaaS) metrics, understanding the concept of Customer Acquisition Cost (CAC) is crucial for any...
60
Daniel Hebert
- Dec 29, 2023
- 5 min
Customer Lifetime Value (LTV): Founder-Led Sales Explained
In the world of Software as a Service (SaaS), understanding your metrics is crucial to the success of your startup. One of the most...
60
Daniel Hebert
- Dec 29, 2023
- 5 min
Churn Rate: Founder-Led Sales Explained
In the world of Software as a Service (SaaS), understanding key metrics is crucial for the success of any startup. One such metric is the...
110
Daniel Hebert
- Dec 29, 2023
- 5 min
Retention Rate: Founder-Led Sales Explained
The retention rate is a crucial metric for any Software as a Service (SaaS) business, particularly for early-stage startups where...
50
Daniel Hebert
- Dec 29, 2023
- 3 min
Revenue Run Rate: Founder-Led Sales Explained
In the early stages of a startup, understanding key metrics is crucial for the growth and success of the business. One such vital metric...
40
Daniel Hebert
- Dec 29, 2023
- 5 min
Gross Margin: Founder-Led Sales Explained
In the world of Software as a Service (SaaS) metrics, Gross Margin is a term that carries significant weight. It is a crucial financial...
30
Daniel Hebert
- Dec 29, 2023
- 5 min
Net Revenue Retention (NRR): Founder-Led Sales Explained
In the world of Software as a Service (SaaS), metrics are the lifeblood of a successful business. They provide a quantifiable measure of...
110
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